Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
ChatGPT For Yoga & Wellness Practitioners: What’s it all about?
For a while now I’ve wanted to talk about what ChatGPT means for our yoga and wellness community. There can be a knee jerk reaction to fear what some of these new AI technologies mean, but it’s important to understand how they work and how they can be used as I’m certain they aren’t going anywhere!
17 Ways to Improve Your Instagram for Yoga and Wellbeing Businesses
We all know how important Instagram can be for many businesses in our space, I don’t need to quote lots of statistics to tell you, it can be a fantastic way to showcase your brand, connect with your customers and attract new customers to your business. Here are some ideas to ensure your profile and content is in tip top shape, lots you might already be doing, but hopefully there’s something new in here to make you go “aha!” (Or words/sounds to that effect!).
Ideas to Help your Wellness or Yoga Business over the Christmas Season
There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!
Glossary of SEO terms for yoga instructors, pilates teachers and wellness professionals
As a small business owner, SEO can be a confusing and overwhelming world, so during this series we will address what SEO means for wellbeing businesses and what you need to do to increase your search visibility.
Mastering Keyword Research to Attract More Customers to Your Yoga Studio
You’ll often hear me talking about your website keywords, or ask you if you’ve done keyword research. If this has always felt like a bit of a scary, unknown art, then this blog is for you! I hope to demystify what it is, why you need to do it for your wellness business and how to get started. Let’s get straight to it.
10 Ways to Market Your Yoga Studio
If you own a yoga studio, or you’re a freelance teacher it can be challenging navigating how to get your name out there, and attract more customers, especially when you’re balancing so many plates! Marketing can feel like a daunting part of being an entrepreneur and it’s easy to feel overwhelmed. I hope reading this will give you some ideas and help you to feel like you’ve got this!
Here are 10 ways to market your yoga studio successfully:
5 Things That Need To Go On Your Yoga or Pilates Website
I spend a lot of time looking at wellbeing websites, as a customer (I book a lot of classes) and as a consultant, as well as pondering my own site a lot! When I speak to wellbeing businesses, I hear many of the same worries and concerns. "I'm not getting many enquiries through." "I didn't really know what to put on that page."
And one of the most common things I see is businesses not writing enough content on their site.
So here are some tips for what you do need on your site.
Yoga Studios: Thinking about booking software? Read this first!
When you first begin teaching, it’s likely you’ll be managing bookings over email, taking cash at class, or maybe you buy a little sumup machine or offer BACS payments. It’s all quite manual, both for the customer and for you. As you grow and expand, you might start to think is it time to look into booking software.
7 Common Marketing Pitfalls for Wellbeing Businesses. And How to Avoid Them!
I don’t want to be all doom and gloom note, all of these so-called “pitfalls” (yes I realise that’s what I’ve coined them) can be remedied. We live in an age where being a fabulous yoga instructor or therapist isn’t enough if you can’t be found by customers. You have to become savvy marketers.
What happens when business slumps?
No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.
The 5 Questions You Need to Ask When You Want to Grow a Business
As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.
9 of the Easiest Ways to Get the Most out of Canva
Canva is a fantastic tool for small and growing businesses alike, there’s so much you can do beyond Instagram posts! Here are some of my top tips and tricks to get the most out of your account.
Setting up a Wellbeing Business? Here’s my tools and tech starter for ten.
To succeed in business today, how good you are as a yoga teacher, a massage therapist, a sound practitioner... This isn't the measure of how you're able to grow your business. If people can’t find you, or engage with you, your business will struggle to thrive. You need to be able to navigate technology systems, understand channel marketing and how to build a marketable customer database.
5 Ways Wellbeing Businesses Can Improve Their Booking Process
When you start your business whether that’s yoga, holistic wellness, education, fitness… you might have put a booking platform in place right away, or you might have started manually, capturing interest over email. As you grow and expand, it usually becomes clear you need a bit of help! Even if you have hastily implemented a booking system, are you using its full potential?
In this blog we’ll uncover some of the ways to ensure your booking system is working best for your wellbeing business and you’re utilising its full potential.
3 Ways to Improve your Local Marketing
To improve your reach, it is absolutely essential that you are reaching a local audience with your website and marketing. It can be a nice little boost to hit social follower milestones, but you won’t have a profitable or sustainable business if you can’t reach local people consistently.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.
Can bedtime rituals really help you sleep better?
As stresses in my life started to pile up, I noticed that my sleep quality took a steep downward spiral. I managed to be perpetually exhausted, yet stubbornly unable to sleep. A winning combo I’m sure you’ll agree!
What historically came very easily to me… now required a bit more effort. And so began my love of evening rituals
4 Learnings About Relaxation
Over the past four months or so, I’ve made a huge effort to re-train my brain to slow down a bit to support the healing of my body. Again, I don’t want to be boring but let’s just recap briefly. I live with chronic back pain, it makes me very tired but in a cruel twist of fate, it also makes it very hard to physically and mentally let go
10 Minutes of Meditation for 10 Days
Meditation is the habitual process of training your mind to focus and redirect your thoughts. It has a host of physical, mental and emotional benefits from reducing stress, to tackling anxiety, increasing attention spans, improving sleep quality and promoting self-esteem. Basically, it’s like the ultimate spa retreat for your mind.
But how is it that we never have the time to practice a thing with such an impressive rostrum of benefits?
Gong Bath for Beginners
Ever in my pursuit of relaxing experiences, you can imagine my elation to hear of a local Gong Bath in a lovely little studio near where I live. There’s something magical about the sound of a “gong bath,” or is that just me?!