Kind, Empathic Marketing for Yoga & Pilates Teachers
You need someone supporting you so that you can do the same for your students.
Hello, I’m Laura. I founded Santosha Marketing to help you create marketing that feels good.
I am on a misson to help yoga & pilates teachers understand how to do marketing. It’s that simple.
90% of my calls begin with a teacher telling me they hate marketing. I understand you never imagined this is what running your business would look like. You thought you would be teaching, not faffing about with tech and feeling hopeless.
Your job is to create a beautiful, supportive experience for your clients.
Mine is to make it easier for people to find you, like you, and book with you.
I put a lot of emphasis on teaching & training because I want you to understand how to do this stuff so you aren’t financially dependent on outsourcing.
I can’t promise you a quick fix, or a hack because I don’t believe in that… but I can promise to teach you what good, effective, ethical marketing looks like so you can build a business on your terms.
Who is Santosha Marketing for?
I created this business for small, heart-led businesses in the world of wellness — yoga teachers and studios, Pilates instructors, sound healers, therapists, and other wellbeing professionals.
With over 14 years in marketing and 9 years managing a yoga studio, I know both sides: the hustle of running a small wellness business and the overwhelm that can come with trying to promote it.
If marketing feels confusing, time-consuming, or just totally out of alignment with how you work — I’m here to help.
Different Ways to Learn Marketing With Me
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Ultimate Marketing Course
This is the course I would teach on all Yoga & Pilates Teacher Trainings. It’s where you learn how to actually turn this into a career instead of a hobby.
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Coaching & Clarity Calls
Do you wish you had someone to brainstorm your business with? Maybe you’re thinking about growing into a new area or something just isn’t working. You’re going round in circles in your head and you can’t see the wood for the trees. You need someone to help you piece it all together, be motivational, helpful and supportive.
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Build a New Website
You know that the next stage of growing your yoga, pilates or wellness business is creating a website but the idea is rather intimidating! If this sounds like you, you’re in good hands! I have a range of options to help you get your website up and running.
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Transform Your Current Site
Whether you made your site 6 years ago or 6 months ago. The chances are you felt quite out of your comfort zone. Staring at a blank website wondering what on earth to write is more difficult than a five minute plank! You aren’t a website expert. You’re a teacher. Let’s get something you can be proud of.
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Marketing Projects
Marketing is my specialism. Maybe you need help setting up a funnel, maybe you want to get advice about your social media, maybe you want me to switch your domain. I can help!
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Monthly Marketing Training
Marketing is a skill you can learn, just like anything else. You didn’t just wake up one day a skilled yoga teacher, it took theory, practice & time. Let me help you learn to be a great marketer.
Fancy some training with me?
How People Actually Find Your Business: A Practical Guide to Local Marketing for Yoga & Wellness Businesses
If you’ve ever felt like you’re putting all your energy into Instagram and still wondering why your classes aren’t full, this masterclass is for you.
In my experience, most people don’t discover local businesses through social media alone. Actually often it isn’t the discovery place.
They search on Google. They ask friends for recommendations. They read reviews. They spot a flyer in their favourite café. They join local Facebook groups. They stumble across your website. They click on your Google Business Profile. The customer journey is really messy!
Local marketing isn’t about doing everything. It’s about showing up in the right places so the right people can find you.
Let’s go through the pillars of local marketing, I’ll show you how people really discover yoga teachers, Pilates studios and wellness businesses, and where your time is best spent if you want more enquiries and bookings.
We’ll cover:
How people search for local businesses today.
The customer journey from “I’d like to try yoga” to making a booking.
Why Google Search and Google Maps matter more than you might think.
How to make the most of your Google Business Profile.
The website pages every local business should have.
Simple local SEO that makes a real difference.
Using local Facebook groups without feeling salesy.
Whether flyers, posters and local partnerships are still worth your time.
Reviews, recommendations and word of mouth.
How all of these pieces work together to create a marketing strategy that doesn’t rely solely on Instagram.
You’ll leave with a clear understanding of where to focus your marketing, what can safely move down your priority list, and practical actions you can implement straight away.
Perfect for yoga teachers, Pilates teachers, studio owners and wellness businesses who want to become the go-to choice in their local area.
Instant recording and slides.
In February, we covered how to get found on Google. Now we’re answering the next question:
👉 When someone lands on your homepage… does it actually help them book?
This session will focus on:
What your homepage is really for
The most common homepage mistakes
The structure that works
What to say at the top of your page
How to guide people to take action
I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.
Leave with practical next steps to improve the most important page on your website.
You know Instagram is part of running a modern yoga or Pilates business… but sometimes it can feel forced, uncomfortable, overwhelming, and far away from what you imagined when you first trained.
Instead of connecting with people, it can start to feel like performing for an algorithm that hates you.
In this honest and practical masterclass, Laura from Santosha Marketing and Georgia from Ray of Social will explore how to grow on Instagram while staying true to yourself, your values, and the heart behind your work.
With more than 30 years of combined marketing experience between them, Laura and Georgia have supported hundreds of businesses while also navigating the realities of running small businesses themselves. This won’t be generic social media advice. It’s a grounded, real-world conversation about what actually works without losing yourself in the process.
Together, we’ll talk about:
navigating the algorithm without losing your voice
creating content that feels authentic rather than performative
building connection instead of chasing trends
showing up online with more confidence and less pressure
using personality and real human connection to stand out
This session is designed for yoga and Pilates teachers & wellness business owners who want their marketing to feel more natural, sustainable, and aligned with who they really are.
Leave with more confidence to grow your Instagram, more validation about what you’re feeling, and the latest best practices so Instagram doesn’t feel so loud and confusing.
Get the recording.
This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.
Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.
You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!
Join me to discover:
How does Google decide which websites to show?
How to think about keyword research
What on earth actually is “SEO?”
What are Headings, Page Titles, Meta Descriptions and what the heck do I write?
How to structure my pages to get good clicks
This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.
Cost £15 for the training.
Modern society encourages us to strive for perfection.
At Santosha Marketing, I believe in moving towards your goals with kindness, and appreciating what you've already accomplished…. then just arming you with a little more marketing know-how to help you really flourish.
Lovely Businesses I’ve Helped.
“You have everything you need right within you, so get out there and do whatever it is you’ve been waiting to do until you’re ‘good enough’, because you already are.”
— Ekhart Yoga