Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
Your Essential 2025 Wellness Calendar: Key Awareness Days and Holidays for Yoga Teachers
As a yoga or pilates teacher, it can be a bit exhausting trying to keep track of mindful themes and relevant dates, plus getting the motivation to plan your content and class offerings well in advance. That’s why I’ve created the Santosha Marketing 2025 Wellness Calendar—a curated guide to help you stay connected with the themes and dates that matter most in our little world.
Should you use Google Ads as a Yoga Business or Pilates Teacher?
You have a yoga, pilates or wellness business. You want to attract more customers, so inevitably at some point you think, hmmmm I wonder if Google ads would be good for me. I’m going to be very open and honest with you, in most cases I encounter, I would say no, you should not run Google ads. Let me tell you why and talk you through my thought process as of course there are some exceptions.
Ideas to Help your Wellness or Yoga Business over the Christmas Season
There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!
7 Common Marketing Pitfalls for Wellbeing Businesses. And How to Avoid Them!
I don’t want to be all doom and gloom note, all of these so-called “pitfalls” (yes I realise that’s what I’ve coined them) can be remedied. We live in an age where being a fabulous yoga instructor or therapist isn’t enough if you can’t be found by customers. You have to become savvy marketers.
What happens when business slumps?
No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.
The 5 Questions You Need to Ask When You Want to Grow a Business
As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.