Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
What is Google Search Console and Why Should Yoga & Pilates Care?
As a yoga or Pilates teacher running your own small business, managing your website can feel overwhelming. And here I come along with another tool you absolutely must look at! But bear with me… this one is quite easy to set up and really helpful! Here’s a guide to Google Search Console.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.