Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
What happens when business slumps?
No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.
The 5 Questions You Need to Ask When You Want to Grow a Business
As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.
5 Ways Wellbeing Businesses Can Improve Their Booking Process
When you start your business whether that’s yoga, holistic wellness, education, fitness… you might have put a booking platform in place right away, or you might have started manually, capturing interest over email. As you grow and expand, it usually becomes clear you need a bit of help! Even if you have hastily implemented a booking system, are you using its full potential?
In this blog we’ll uncover some of the ways to ensure your booking system is working best for your wellbeing business and you’re utilising its full potential.
3 Ways to Improve your Local Marketing
To improve your reach, it is absolutely essential that you are reaching a local audience with your website and marketing. It can be a nice little boost to hit social follower milestones, but you won’t have a profitable or sustainable business if you can’t reach local people consistently.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.