Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
Choosing the Right Booking Software for Your Yoga Business: A Comprehensive Guide
The right booking software is more than just a tool; it’s an integral part of your business. It can help streamline operations, improve communication with your students, and even boost your bottom line by making it easier for students to sign up and pay for classes. I think the most significant thing of all is saving your time which is a very precious commodity. But you need to remember that what works for one business might not work for yours. So if you’ve had any recommendations for others, certainly take this on board, but also do your own research.
5 Ways Wellbeing Businesses Can Improve Their Booking Process
When you start your business whether that’s yoga, holistic wellness, education, fitness… you might have put a booking platform in place right away, or you might have started manually, capturing interest over email. As you grow and expand, it usually becomes clear you need a bit of help! Even if you have hastily implemented a booking system, are you using its full potential?
In this blog we’ll uncover some of the ways to ensure your booking system is working best for your wellbeing business and you’re utilising its full potential.
3 Ways to Improve your Local Marketing
To improve your reach, it is absolutely essential that you are reaching a local audience with your website and marketing. It can be a nice little boost to hit social follower milestones, but you won’t have a profitable or sustainable business if you can’t reach local people consistently.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.